External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market.
External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between websites to
3. 디지털 경제의 특징
1) 중개소멸과 재중개
* 중개소멸(Disintermediation)
- 전통적인 유통 채널에는 제조업자와 소비자 사이에 여러 배급업자, 도매상, 소매상과 같은 중개상들이 존재
- 인터넷을 상거래와 의사소통의 도구로 사용
- 제조업자는 인터넷을 통해 직접 고객에게 판매
- 고객 지원을 직접
external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54% of Hong Kong’s stock market, seven of them were Chinese and the rest were British owned companies. Recently, Hong Kong has emerged as the hub of overseas Chinese capital, enhancing the network
network.
HP has been building its competitiveness through internal innovation and external expansions at the same time. Especially external expansion has been accomplished by merger and acquisitions activities.
Big and rosy flow for new revenue source has been emerging to the world IT market. That flow is about online photo finishing market, which has been accelerated by the spread or digital
External impediments
Social impediment for FedEx Korea is not clearly cut. However, FedEx Korea is a foreign company and Korea is a nation with a very strong national collectivistic traits. If a national public sentiment were to be raised upon foreign companies, the share of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance, when two middle sch
Ⅰ. 서론
정보처리산업의 발전은 철강이나 자동차공장 건설기술과는 판이하게 다른 도전이 앞에 놓여있으며, 정보산업을 이끄는 원동력은 바로 소프트웨어인 것이다. 소프트웨어는 컴퓨터와 통신기계를 움직이며 공장을 자동화하고 정보를 한 네트윅으로부터 다른 네트윅으로 전송시켜 주기도 하는
Ⅰ. 서론
소프트웨어 산업은 현대사회에서 각광받는 산업으로, 두뇌자원을 원천으로 하며 다른 유형의 생산 산업에 비교하여 물질적 혹은 금전적 투자를 크게 필요로 하지 않을 수도 있기 때문에 우리나라에 적합한 산업이라고 할 수 있다. 교육 수준면에서도 세계 어느 나라에 비해 부족함이 없는 우
network of subsidiaries operating independently, including FedEx Express, the world’s largest express transportation company; FedEx Ground, North America’s second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the world’s largest provider of expedited, time-critical shipmen
Ⅰ. 개요
세계화의 진전과 이에 따른 경쟁심화로 인해 기업의 경영환경이 복잡해짐에 따라 소위 핵심역량의 축적이 지속적인 경쟁우위의 근원으로서 논의되고 있다(Hamel and Prahalad, 1994; Prahalad and Hamel 1990). 반도체, 정보통신과 같은 첨단기술산업의 경우에는 경쟁우위를 결정하는 가장 중요한 요소 중